Marketing
Are leads actually coming in, and are the right channels producing the right kind of opportunity?
Know Your Revenue
Most companies don’t have a marketing problem.
They have an upstream revenue failure. Revenue problems hide in the gap between marketing, operations, and accounting. I help find the leaks no one else is looking for.
Operations
Are inquiries being answered, followed up with, scheduled, quoted, and closed consistently?
Accounting
Is revenue being tracked clearly enough to know what is working, what is leaking, and what is noise?
Built from 18 years of watching where revenue really breaks.
I’ve spent nearly two decades helping companies get found online through websites, SEO, Google Ads, and lead generation. Construction companies. Law firms. Medical practices. Service businesses. That work has generated millions of dollars in opportunities for clients over the years.
But somewhere along the way, I noticed something that kept bothering me: the marketing was often working, while the revenue system behind it was not.
I would help a company generate leads, only to discover later that calls were going unanswered, follow-up systems were inconsistent, estimating workflows were broken, or nobody actually knew which customers and jobs were most profitable. The leak was not in traffic. It was somewhere upstream of the accounting and downstream of the marketing.
That gap is what Know Your Revenue exists to explore.
Analysis for owners, operators, and revenue-minded teams.
I’m not a CPA or a financial advisor. I’m a marketing strategist who thinks in revenue terms — someone who has spent years watching how operational failures quietly become margin problems nobody can fully explain.
The analysis published here focuses on the systems surrounding revenue: lead handling, response time, quoting, sales process, retention, operational bottlenecks, attribution, reporting, and the hidden leaks that distort growth.
No jargon. No corporate theater. Just practical frameworks, real observations, and useful questions worth asking before the next budget meeting.